What could be better than visiting the Museum of Modern Art (MoMA)? Well, when you’re allowed to do whatever you like with what you find… and when the security staff are totally on your side!
On August 10, 2012, Pop-Up Adventure Play collaborated with some of the wonderful staff at MoMA – for Pop-Up Play @ MoMA! Held in conjunction with the exhibition, Century of the Child: Growing by Design, 1900 to 2000, we carried forward the notion that children’s adventure/junk play is still alive and well. With every Pop-Up Adventure Play event there is, we remind ourselves how simple play can be. This is why we work hard to support child-directed play everywhere!
On this day, over 300 people attended and, for over 5 hours, we all played. We had some great feedback too! Some highlights included the fact that this was our first pop-up underneath a red race car hanging on a wall. Also, parents kept saying how amazing the experience was for them and their kids.
Of course, we felt happy that all our hard work over the past couple of years led to such a successful event… at such a prominent NYC arts institution. And finally, the MoMA staff had a great time and were super pleased in the many ways kids were engaging with the materials with so much creativity and gusto. One staff member said that this event really made her week!
We had lots of fun and our client was happy… we are so proud!